We chose to build differently.

The hair industry moves fast.
Collections launch quickly. Trends replace each other overnight. Scale often becomes more important than substance.

We experienced it from both sides —
behind the chair and behind the distribution structure.

And we felt the shift.

Where craftsmanship became compressed.
Where speed challenged precision.
Where growth sometimes outpaced control.

d’hair was created as a response to that.
Not to compete in volume.
Not to chase visibility.
But to build something that holds —
in quality, in structure, and in reputation.

Because when something is personal,
it deserves to be built with intention.